Knock The Vote: A New Wave

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The Knock the Vote campaign by the media company Acronym was quite interesting to me. Though they did not have much material in their campaign it was certainly made up for in quality and creativity. The ad used reverse psychology and invoked strong feelings in its target audience with sensitive insults directed towards their generation. These undoubtedly had a strong impact on those who saw the ad.  The message of the ad got me thinking -- do older generations actually vote more than younger ones? After some research, I found out that this was, in fact, true, and that elderly citizens vote on average in far higher numbers than young citizens. 
This is mostly because seniors have more free time and more government benefits to protect. I learned that this age discrepancy between voters can be detrimental to the political state of a nation, as politicians will always play to the whims of older voters instead of younger ones because they know that they must secure their votes. This also creates political stasis. The ad did not in itself motivate me to vote, but it did motivate me to further research the topic. To say the least, the ad did motivate me to vote, and though I'm not old enough yet I'll certainly vote when I get the chance.

Comments

  1. Troy_N_StuffJune 4, 2019 at 8:59 PM

    I liked how you mentioned that when you had first saw the video which it was supposed to mock the youth for the lack of voting, you immediately became curious about multiple things at once. Like if the seniors were really voting more than young people, or what we young people had done to offend the adults relating to politicians and elections.I should thank you because I really didn't know that the seniors had more number of votes then on how we contribute, but yet again we are still too young for that. And I agree that on some parts of voting, especially at the this age, could be harmful in a way.

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